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The New York Times: Apple to Release Smart Siri in Fall 2025

Expected features include personalized Siri, on-screen Siri awareness, and improved app integration.

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The New York Times: Apple to Release Smart Siri in Fall 2025

NakMo Presents: Updated Siri – A New Look at Apple’s Voice Assistant, Coming in Fall 2025.

Apple is aiming to radically transform its voice assistant Siri, as reported by The New York Times. Instead of the usual command recognition, the new Siri will have a deep understanding of what’s happening on the screen, which will allow it to tightly integrate with apps and make everyday tasks easier. This update promises to usher in a new era of user experience, although the launch date remains a subject of lively discussion in the tech community.


Revolution in functionality: the new Siri

According to information received from sources close to Apple, the upcoming Siri update includes several key changes:

  • Edit and send photos with a voice request. Imagine how the assistant instantly processes an image for sending to a friend or colleague.
  • Enhanced screen awareness. The new Siri will be able to react to events on the screen, offering help exactly when you need it.
  • Deep integration with iOS apps. The assistant will not be limited to Apple's own functions, but will be able to work in conjunction with partner services, improving the user's workflows.

"Apple has not canceled the updated Siri. The fall release assumes that the virtual assistant will be able to perform tasks such as editing and sending photos on request," - reports The New York Times.


Doubts and challenges: timing and implementation

There was also criticism. Several analysts point to potential risks and delays:

  • Bloomberg's Mark Gurman expressed doubts that Apple would be able to complete all work on the new Siri before the release of iOS 19.
  • According to The Information, internal management problems, uncertainty in strategy, and premature announcements of new features without ready prototypes have caused delays in the project.

These comments reflect the tension in development and highlight that Apple's ambitious plans may face technical and organizational difficulties.


Looking to the Future

For Apple, the updated Siri is not just another software update. It is a strategic move aimed at creating an intuitive digital assistant that can not only carry out commands, but also anticipate the needs of the user. If the new Siri lives up to expectations, it will be a significant breakthrough in the field of voice technology and will positively affect Apple's image as an innovation leader.


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